With every successive geneartion, BMW has updated their brand in the form af a new logo which represents current, and projected, ideals of the company. As of today, BMW has unveiled their latest rendition of their brand logo. As pictured below, the updated BMW logo represents the current generation. According to Jens Thiemer, Senior Vice President of the BMW Customer Brand, this updated logo is representative of a younger generation who are digital natives. Additionally, Thiemer stated this update also represents brand mobility and the joy of driving in the future. In addition to an updated BMW logo, the "i" and "M" sub-brand also received their latest renditions which reflect similar ideals as mentioned previously. You can check out the updated renditions below! As with any major design change, whether its a vehicle body style or a brand logo, varying opinions will reflect a wide range of attitudes towards the update. In this case, whether you are a fa