In a move that blends digital-first retail with high-end scarcity, BMW South Korea has officially launched its February "Bestseller Edition" collection. Available exclusively through the BMW Shop Online starting today, February 10, these models represent the pinnacle of regional customization. By bypassing traditional showrooms, BMW is catering to a new generation of tech-savvy luxury buyers who value both convenience and extreme rarity. The collection focuses on three of the brand's most coveted pillars: the 550e plug-in hybrid sedan, and the X5 and X6 SUVs. Each vehicle has been curated with "Individual" paint finishes and the M Sport Pro Package as standard, ensuring that these are not just production cars, but future collectors' items. The 550e xDrive: A Masterclass in Matte and Carbon The crown jewel of the sedan lineup is the 550e xDrive Bestseller Edition, finished in the striking BMW Individual Frozen Deep Grey. This matte-finish powerhouse is design...
The "Neue Klasse" era has officially arrived at BMW’s home base. This week, the very first pre-series models of the all-new BMW i3 sedan rolled off the assembly line at the Munich plant. While it shares a name with the quirky carbon-fiber hatchback of the past, this new i3 is a completely different beast: a sleek, three-box saloon designed to be the electric heart of the BMW brand. This milestone marks the final countdown to full-scale production, which is slated for the second half of 2026. For the first time, BMW has integrated every step of the manufacturing process, from the modernized press shop to a state-of-the-art paint facility, into a single digitally connected loop. It isn’t just a new car; it’s a demonstration of how the world’s most famous driving machines will be built for the next decade. Performance Redefined by the "Heart of Joy" Beneath the camouflaged exterior lies a technological breakthrough that BMW engineers have dubbed the "Heart of Joy....