All Things Bimmer | BMW Discount Parts Official Blog

In a move that blends digital-first retail with high-end scarcity, BMW South Korea has officially launched its February "Bestseller Edition" collection. Available exclusively through the BMW Shop Online starting today, February 10, these models represent the pinnacle of regional customization. By bypassing traditional showrooms, BMW is catering to a new generation of tech-savvy luxury buyers who value both convenience and extreme rarity. The collection focuses on three of the brand's most coveted pillars: the 550e plug-in hybrid sedan, and the X5 and X6 SUVs. Each vehicle has been curated with "Individual" paint finishes and the M Sport Pro Package as standard, ensuring that these are not just production cars, but future collectors' items. The 550e xDrive: A Masterclass in Matte and Carbon The crown jewel of the sedan lineup is the 550e xDrive Bestseller Edition, finished in the striking BMW Individual Frozen Deep Grey. This matte-finish powerhouse is design...

The "Neue Klasse" era has officially arrived at BMW’s home base. This week, the very first pre-series models of the all-new BMW i3 sedan rolled off the assembly line at the Munich plant. While it shares a name with the quirky carbon-fiber hatchback of the past, this new i3 is a completely different beast: a sleek, three-box saloon designed to be the electric heart of the BMW brand. This milestone marks the final countdown to full-scale production, which is slated for the second half of 2026. For the first time, BMW has integrated every step of the manufacturing process, from the modernized press shop to a state-of-the-art paint facility, into a single digitally connected loop. It isn’t just a new car; it’s a demonstration of how the world’s most famous driving machines will be built for the next decade. Performance Redefined by the "Heart of Joy" Beneath the camouflaged exterior lies a technological breakthrough that BMW engineers have dubbed the "Heart of Joy....

While much of the automotive industry has faced turbulence, the BMW Group Plant Regensburg just closed out its most successful year in its 40-year history. In 2025, the facility reached an all-time production high of 356,901 vehicles, officially crowning it the highest-volume BMW car plant in Europe. Since its inception in 1986, this Bavarian powerhouse has produced over 8.7 million vehicles, proving that German manufacturing is not just surviving, it is thriving.  Plant Director Armin Ebner attributes this success to a relentless focus on competitiveness and a "three-shift, around-the-clock" operation. Today, a brand-new BMW rolls off the assembly line every 57 seconds. That adds up to more than 1,400 vehicles per workday, destined for markets ranging from local showrooms in Germany to customers in over 100 countries overseas. The Intelligence Behind the Efficiency The record-breaking numbers in Regensburg are not simply the result of more hands on deck; they are the product...

 In the world of luxury branding, sometimes the most significant statements are the ones you have to look twice to see. BMW has quietly begun rolling out a refreshed version of its iconic roundel logo; a change so disciplined and subtle that it reflects the brand’s century-long commitment to heritage. Debuting on the new iX3, this updated emblem is set to become the standard for every BMW model hitting the road starting next month. While other automakers have opted for radical, headline-grabbing rebrands, BMW’s approach is a masterclass in "precision over overhaul." The new look bridges the gap between the brand's digital identity and the physical badges on its cars, moving away from the heavy chrome of the late 90s toward a cleaner, more contemporary aesthetic. What’s Actually Changed? At first glance, the famous blue-and-white quadrants remain untouched, but a closer inspection reveals a series of sophisticated refinements. The inner chrome ring that once separated the ...

The automotive world is currently caught in a tug-of-war between a high-voltage future and the high-octane heritage that defined the last century. While many manufacturers are rushing to downsize their engines or eliminate internal combustion entirely, BMW is taking a refreshingly different path. The Bavarian automaker has made it clear that despite the rapid rise of electric vehicles, the legendary V-8 and V-12 engines aren't going anywhere just yet.   This isn’t just a matter of nostalgia; it is a calculated response to a clear and growing demand from enthusiasts. BMW’s leadership has noted that in key regions like the United States and the Middle East, the appetite for large-displacement engines remains stronger than ever. In fact, recent data shows that while BMW is breaking records for electric vehicle sales, they are simultaneously seeing record-high demand for their eight-cylinder powerplants. Performance vs. Character One might assume that the obsession with V-8s is purely ...

For some time, rumors suggested that the BMW 4 Series might be approaching the end of its run. As the automotive industry shifts toward SUVs and practical four-door layouts, the future of the sleek, driver-focused coupe seemed uncertain. However, BMW has officially silenced those doubts. Not only is the 4 Series staying in the lineup, but development for the third-generation model is already well underway in Munich. This decision marks a bold departure from BMW’s closest rivals. While Audi has phased out the A5 Coupe and Mercedes-Benz has consolidated its two-door offerings into a single model, BMW sees a unique opportunity. By sticking with the 4 Series, the brand is reinforcing its identity as a manufacturer that still prioritizes "Sheer Driving Pleasure" and the emotional appeal of a classic sporty silhouette. Smart Engineering and the "Neue Klasse" Synergy The survival of the 4 Series is not just about passion; it is a calculated business move fueled by clever e...