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The Next-Generation BMW ALPINA 7 Series: Dawn of a New Era

A significant transformation is underway at the pinnacle of the BMW lineup as the brand prepares for the next chapter of the ALPINA legacy. With the current partnership arrangement concluding in late 2025, BMW is set to take full control of the ALPINA brand, ushering in a future where these bespoke machines are integrated more deeply into the BMW Group than ever before. The centerpiece of this transition will be a revitalized 7 Series that promises to redefine the boundaries between high-performance engineering and ultra-luxury.

A New Identity and a Specialized Platform

The upcoming ALPINA 7 Series will be based on the highly anticipated facelift of the current G70 model, but it is expected to break tradition with its own unique internal designation: the G72. This shift in codename is a powerful signal that the new model will be more than just a refined version of a standard sedan. It indicates a level of substantial differentiation and specialized engineering that sets it apart as a distinct entity within the portfolio. For the first time in history, the entire manufacturing process will take place within BMW’s own state-of-the-art facilities, ensuring that the ALPINA philosophy of "refined performance" is baked into the vehicle from the very first weld.

Unprecedented Power and the Return of the V8

Under the hood, the new flagship is expected to deliver a level of performance that surpasses its predecessors. Enthusiasts can look forward to a specialized version of BMW’s S68 twin-turbo V8 engine, enhanced with a modern mild-hybrid system. This powerhouse is projected to produce a staggering 617 horsepower, placing it ahead of both the previous B7 and the legendary V12-powered M760i in terms of pure gasoline output. This commitment to internal combustion excellence ensures that the ALPINA 7 Series remains the premier choice for long-distance, high-speed travel with the effortless torque that defines the brand.

Bridging the Gap Between BMW and Rolls-Royce

The strategic vision for the BMW-run ALPINA brand is to move even further upmarket, carving out a specialized niche that sits comfortably between the most luxurious BMW models and the bespoke world of Rolls-Royce. This means a move toward greater exclusivity, with a focus on large luxury-class vehicles like the 7 Series, 8 Series, and X7. While naming conventions are still being finalized, the goal is clear: to create a sub-brand that offers an elevated level of prestige and craftsmanship. This strategy suggests a more focused lineup with a higher degree of customization, catering to the most discerning automotive connoisseurs who value a "wolf in sheep’s clothing" aesthetic.

The Roadmap to 2027 and Beyond

The timeline for this exciting transition is already taking shape. While the standard 7 Series facelift is slated to begin production in July 2026, the ALPINA-branded versions are expected to follow shortly after, with production likely starting in late 2026 for a 2027 market arrival. Although a fully electric ALPINA 7 Series is not expected to debut in this immediate cycle, the brand is keeping a close eye on the i7 platform for future developments. Enthusiasts should keep a lookout during the 2026 show season, as BMW is expected to tease this new ultra-luxury direction at prestigious events like the Concorso d’Eleganza Villa d’Este, offering a first glimpse at the future of the ALPINA nameplate.

If you are looking for OEM BMW parts and accessories, such as genuine 2025 BMW 740i parts, check out the BMW Discount Parts catalog. All products are manufacturer direct from BMW with a nationwide warranty!

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