In mid February, BMW announced the newest vehicles in their M-line: The 2020 BMW X3 M and X4 M both boast a newly designed S58 twin-turbo inline 6 engine boasting a whopping 473 horsepower and 442 ft. lbs of torque. The X3 M and X4 M will be manufactured at BMW's South Carolina factory. Standard features include an 8-speed steptronic transmission and dual exhaust with 4 pipes (This sounds like a quad-exauhst, but it is in fact a dual-branch system). All models with function via a x-drive AWD system. Prices range from the low-mid $70,000 range, and the competition package will cost an additional $7000. Just in time for summer, the 2020 X3 M and X4 M will be available at dealerships nationwide in July.
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With every successive geneartion, BMW has updated their brand in the form af a new logo which represents current, and projected, ideals of the company. As of today, BMW has unveiled their latest rendition of their brand logo. As pictured below, the updated BMW logo represents the current generation. According to Jens Thiemer, Senior Vice President of the BMW Customer Brand, this updated logo is representative of a younger generation who are digital natives. Additionally, Thiemer stated this update also represents brand mobility and the joy of driving in the future. In addition to an updated BMW logo, the "i" and "M" sub-brand also received their latest renditions which reflect similar ideals as mentioned previously. You can check out the updated renditions below! As with any major design change, whether its a vehicle body style or a brand logo, varying opinions will reflect a wide range of attitudes towards the update. In this case, whether you are a fa...
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