BMW is taking a bold, customer-driven step to cement its position at the pinnacle of high-performance driving. In a strategic move designed to simplify the lineup and deliver maximum value, the performance division is announcing that the celebrated Competition specification will become the new standard for all future M models. This is not a change; it is an elevation of the M badge itself. The Voice of the Enthusiast: M Listens to the Drivers The decision to standardize the Competition model was based on overwhelming feedback from the people who know M cars best: the owners. As BMW M CEO Frank van Meel recently confirmed, the choice was clear: "More than 80 percent of our customers went straight for the Competition. So we said, let's just make that the standard one." In essence, the performance that once required an upgrade package is now the minimum expectation for every new M model. The base M model is being absorbed into the Competition spec, establishing a higher t...