BMW is taking a bold, customer-driven step to cement its position at the pinnacle of high-performance driving. In a strategic move designed to simplify the lineup and deliver maximum value, the performance division is announcing that the celebrated Competition specification will become the new standard for all future M models. This is not a change; it is an elevation of the M badge itself.
The Voice of the Enthusiast: M Listens to the Drivers
The decision to standardize the Competition model was based on overwhelming feedback from the people who know M cars best: the owners. As BMW M CEO Frank van Meel recently confirmed, the choice was clear: "More than 80 percent of our customers went straight for the Competition. So we said, let's just make that the standard one." In essence, the performance that once required an upgrade package is now the minimum expectation for every new M model. The base M model is being absorbed into the Competition spec, establishing a higher threshold of power, chassis tuning, and standard features from the moment a car leaves the factory. The message is simple: every new M model is now a Competition model.
A Simplified and Sharper M Hierarchy
This standardization brings a welcome clarity to the M lineup, allowing enthusiasts to easily navigate the range and choose the performance level right for them. The future M portfolio will focus on three distinct, high-impact tiers:
First, we have The New Standard M, which is the enhanced entry point, integrating all former Competition power and features, such as the 523 horsepower that the M3 and M4 will now offer as their base output. Second, the CS (Competition Sport) models will sit a step up in exclusivity, designed for the aggressive road driver and occasional track enthusiast with focused weight reduction, bespoke chassis tuning, and enhanced aerodynamic components. Finally, the CSL (Competition Sport Lightweight) models will be positioned at the absolute pinnacle—the ultimate, track-focused machines defined by extreme weight savings, the highest power output, and racing-derived components.
The Power Boost is Already Here
This high-performance shift is already underway. Newer additions to the family, such as the M2 and the upcoming M5, have launched exclusively in this heightened specification. For current models like the M3 and M4, this change means the power output previously reserved for the upgrade will now define the base offering, ensuring every new buyer benefits from the elevated performance. By taking the features and power that were once optional and making them standard, BMW M is not just streamlining its product line; it is reinforcing the promise that every vehicle wearing the M badge is, without compromise, the ultimate version of its kind. The future of M is brighter, faster, and more focused than ever.
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